Inspiring the Future Outdoor Recreation Economy Report

Outdoor business alliances across the country—from Alaska to New Mexico, North Carolina to Maine, Michigan to Idaho—have joined forces to elevate the vital importance of a thriving outdoor industry.

The State Outdoor Business Alliance Network (SOBAN) strives to strengthen America’s outdoor recreation economy in ways that leverage the interlinked potential of commerce, infrastructure, and participation. SOBAN focuses on what can best be accomplished together through collaboration on policy and advocacy, research and branding, leadership and partnerships, and sector development. Outdoor business alliances share knowledge, opportunities, and best practices, working alongside national industry partners and state offices of outdoor recreation. SOBAN’s vision for America’s outdoor recreation economy includes robust businesses, thriving outdoor places, and equitable outdoor recreation opportunities for all people. SOBAN prepared this report to inspire pathways for the outdoor recreation economy in every state.

Click the image for the full PDF report.