outdoor recruitment survey
In partnership with Boise State University's Economics of Sustainability class, Idaho Business for the Outdoors created an eight question survey for Idaho businesses to help evaluate the impact of our outdoors on economic growth and job recruitment in Idaho in 2018. The survey was delivered to over 300 businesses, across 5 different sectors of industry in Idaho. With 125 businesses responding, we had a 41% response rate. The average response rate for external surveys in the U.S. is only 10-15%, implying above average support and participation from Idaho business in regards to Idaho’s outdoors.
Of these respondents, Idaho's education sector uses the outdoors as a recruitment tool 100% of the time, with health care selecting they promote outdoor amenities 80% of the time. In addition, 72% of manufacturing industry respondents believe a reduction of Idaho’s outdoors would directly affect relocating employees to their region. Only 6% of the professional services industry respondents believe a reduction of our outdoors would not affect them in any way. It is clear Idaho’s outdoors are a significant marketing tool for Idaho's businesses.
When asked which “quality of life” factors seem to most positively influence someone considering relocating to Idaho, outdoor access averaged as the most frequent response followed by family-oriented communities and outdoor recreation.
To view the survey questions click here.
To view the findings highlights click here.